About pages are often neglected, as they’re typically something that was hastily written when your website first went live. It’s not particularly common for a business to revisit an About page, aside from perhaps updating a team profile or adding a new picture of a team member.
It’s worth pointing out that a great About page will help you to stand out from your competition. If they’ve all got a boring page that doesn’t offer anything to their visitors, imagine how refreshing your new About page will be to your visitors?
In this episode, I explain the key factors to making an awesome About Page that will keep your visitors interested and want to buy from you!
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