The Business Machine
How To Rock & Roll Your Marketing With Social Media (Simple Tips)

How To Rock & Roll Your Marketing With Social Media (Simple Tips)

January 27, 2022

Do you ever post a tweet or Facebook update and feel like you're talking to yourself? You're not alone.

A lot of business owners struggle to create posts that get interaction from their followers. But don't worry, I'm here to help. In this episode, I'll share some tips that will help you create social media posts that people will want to engage with. So tune in and start boosting your social media engagement today!

 

FREE GIFT 🎁

As promised in the podcast you can download the social media cheat sheet for free. There is NO sign up needed, just click on the link and it will open as a PDF in your browser for downloading.

https://bit.ly/3JLuPnd

 

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Looking to ramp up your online marketing but don't know where to start? Look no further! The mini-marketing club is here to help small business owners with the basics of online marketing. From website design to SEO, we'll teach you everything you need to know to get your business online. So what are you waiting for? Sign up today!

🔥 Join me at the mini marketing club https://bit.ly/34qhzRl

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TOP Tips For ON PAGE SEO - The Definitive Guide To Increasing Your Traffic On A Budget.

TOP Tips For ON PAGE SEO - The Definitive Guide To Increasing Your Traffic On A Budget.

January 20, 2022

SEO, or search engine optimization, is one of the most important aspects of any online marketing strategy. It can help you to increase traffic to your website, and can even help to improve your ranking on search engines. 

And while SEO can be a complex process, it doesn't have to be expensive. In fact, there are a number of things that you can do yourself in order to improve your SEO ranking without spending a penny. In this episode, I take a look at some simple but effective methods for increasing your SEO ranking on a budget. 

So if you're looking for ways to boost your traffic without breaking the bank, tune in!

 

Resources Mentioned in the Podcast

Jarvis
Rank Math SEO Plugin

 

Please like and follow me for more episodes

Looking to ramp up your online marketing but don't know where to start? Look no further! The mini-marketing club is here to help small business owners with the basics of online marketing. From website design to SEO, we'll teach you everything you need to know to get your business online. So what are you waiting for? Sign up today!

🔥 Join me at the mini marketing club https://bit.ly/34qhzRl

 

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The most important email you will ever send

The most important email you will ever send

January 13, 2022

Business owners, this is the most important email you will ever send. It's not about your grand opening or your new product - it's about you. Well, more specifically, it's about your business and how to make it thrive. 

Welcome emails are used with newsletter opt-ins, lead magnets, course sign-ups, specific product purchases and in many other scenarios. They're the first step in the journey that a new subscriber or customer will have with your business.

According to research carried out by Hive, welcome emails have a 91.43% open rate. They're an email that your new subscriber is expecting in their inbox after signing up, so they'll almost always be opening it.

In this episode, I take you through why this is the most overlooked email sent, how it benefits your business and more importantly take you through the ideal email sequence for new subscribers/customers.

The Email Sequence list

  • Welcome & Intro
  • About you/ Your Business
  • Pain Point(s)
  • Case Study/Testimonials
  • Hard/Soft Pitch

Resources used in the Podcast

Jarvis
ActiveCampaign

 

Please like and follow me for more episodes

Looking to ramp up your online marketing but don't know where to start? Look no further! The mini-marketing club is here to help small business owners with the basics of online marketing. From website design to SEO, we'll teach you everything you need to know to get your business online. So what are you waiting for? Sign up today!

🔥 Join me at the mini marketing club https://bit.ly/34qhzRl

 

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VIP SUCCESS: Why Your Customers Want You To Give Them Exclusive Benefits

VIP SUCCESS: Why Your Customers Want You To Give Them Exclusive Benefits

January 6, 2022

Are you giving your VIP customers royal treatment? If not, you could be missing out on some serious business. Here's why exclusivity is a powerful motivator for your best clients – and how to give them the benefits they crave. 

As a business owner, you know that it's important to reward your loyal customers. But what kind of rewards are most likely to keep them coming back? Turns out, exclusive benefits are a big draw for VIPs. By giving your top clients special perks, you can motivate them to stay connected to your brand and continue spending money with you. So what are you waiting for? Listen to learn more about how exclusivity can benefit your business.

 

Please like and follow me for more episodes

Looking to ramp up your online marketing but don't know where to start? Look no further! The mini-marketing club is here to help small business owners with the basics of online marketing. From website design to SEO, we'll teach you everything you need to know to get your business online. So what are you waiting for? Sign up today!

🔥 Join me at the https://www.patreon.com/businessmachinemini-marketing club

 

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Don‘t forget these important website trust factors

Don‘t forget these important website trust factors

October 29, 2021

When it comes to navigating a website, trust goes beyond a shiny badge or an encouraging seal of approval. Your customers' entire journey through your website should be full of trust signals from start to finish.

In this episode, I outline some of the top, easy to do (and setup) trust elements that you should have on your website now.

 

 

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New website? A word of caution

New website? A word of caution

October 22, 2021

Did you know that when you have a website built there are in fact 3 areas of consideration when it comes to building and deployment?

The problem is too many web designers only are aware of stage 2 (the build) and leave out the more important stages of the build. This more often results in a business losing money, clients and (as often happens) fails to continue trading.

In this podcast I explain the 3 stages of a web build and WHY you should NEVER ask for a web designer on Facebook recommends.

This podcast can save you a lot of time, money and heartache!

 

Resources Mentioned in the Podcast

🚀Download the Digital Marketing Roadmap

 

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10 Super Easy Ways to Increase Engagement on your Social Media Posts

10 Super Easy Ways to Increase Engagement on your Social Media Posts

October 15, 2021

Many businesses are struggling to get real engagement on their social media posts right now and in this episode, I will reveal the top 10 post ideas to easily increase your post engagement.

Plus I reveal the biggest mistakes people are making on their social media posts and more importantly how to fix them.

Social media play a huge role in any business and everything I outline in this episode can be used on your Facebook page, Linkedin and even your Instagram account!

 

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Social media marketing using Jarvis

Social media marketing using Jarvis

September 3, 2021

For the small business owner, online marketing can be a daunting task. It seems like there's always something new to learn and it's not just about social media anymore!

For the past few months I've been working on my own podcast as well as taking some time to listen to others in order to get an idea of what makes good content for this medium.

Along with that, I have been trying out new tools in order to help me streamline my work day and make sure that I am following best practices when it comes to online marketing. One tool that has really helped is Jarvis - you may know them from their popular app or blog posts, but did you know that Jarvis allows you to create awesome content for Facebook posts, Youtube and Yes, even this introduction for Podcasts?

Listen to my honest and open review on Jarvis and learn how it can streamline your online marketing today!

Find out about Jarvis at >>> https://jarvis.ai?fpr=mark36

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Presentation skills: 6 ways to guarantee your presentation generates action and results

Presentation skills: 6 ways to guarantee your presentation generates action and results

July 31, 2021

Presentations are a great way to share your ideas with the world. They can be used at conferences, meetings or even as an email campaign. However, just because you have prepared a presentation doesn't mean it's going to get results. Here are 6 tips that will help you create presentations that generate results

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How your website colours affect your customers

How your website colours affect your customers

July 2, 2021

How your website colours affect your customers

Business owners often focus on the design and layout when thinking about what colour scheme will work best for their company’s website; however, many don’t consider how this choice can affect other aspects of marketing like customer perception and conversion.

The wrong colours can actually turn potential visitors away from your business. Likewise, having the wrong colour(s) in your business attire can also swing if someone will trust you and feel you are not trustworthy.

In this podcast, I outline

  • The 7 basic colours you need to focus on
  • How to choose the right colour for your website/industry
  • How adding elements of colour to your business attire can change a perspective and even help with your presentation skills

Some of the sites mentioned in the Podcast

Blog Post

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