The Business Machine
New website? A word of caution

New website? A word of caution

October 22, 2021

Did you know that when you have a website built there are in fact 3 areas of consideration when it comes to building and deployment?

The problem is too many web designers only are aware of stage 2 (the build) and leave out the more important stages of the build. This more often results in a business losing money, clients and (as often happens) fails to continue trading.

In this podcast I explain the 3 stages of a web build and WHY you should NEVER ask for a web designer on Facebook recommends.

This podcast can save you a lot of time, money and heartache!

 

Resources Mentioned in the Podcast

🚀Download the Digital Marketing Roadmap

 

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10 Super Easy Ways to Increase Engagement on your Social Media Posts

10 Super Easy Ways to Increase Engagement on your Social Media Posts

October 15, 2021

Many businesses are struggling to get real engagement on their social media posts right now and in this episode, I will reveal the top 10 post ideas to easily increase your post engagement.

Plus I reveal the biggest mistakes people are making on their social media posts and more importantly how to fix them.

Social media play a huge role in any business and everything I outline in this episode can be used on your Facebook page, Linkedin and even your Instagram account!

 

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Social media marketing using Jarvis

Social media marketing using Jarvis

September 3, 2021

For the small business owner, online marketing can be a daunting task. It seems like there's always something new to learn and it's not just about social media anymore!

For the past few months I've been working on my own podcast as well as taking some time to listen to others in order to get an idea of what makes good content for this medium.

Along with that, I have been trying out new tools in order to help me streamline my work day and make sure that I am following best practices when it comes to online marketing. One tool that has really helped is Jarvis - you may know them from their popular app or blog posts, but did you know that Jarvis allows you to create awesome content for Facebook posts, Youtube and Yes, even this introduction for Podcasts?

Listen to my honest and open review on Jarvis and learn how it can streamline your online marketing today!

Find out about Jarvis at >>> https://jarvis.ai?fpr=mark36

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Presentation skills: 6 ways to guarantee your presentation generates action and results

Presentation skills: 6 ways to guarantee your presentation generates action and results

July 31, 2021

Presentations are a great way to share your ideas with the world. They can be used at conferences, meetings or even as an email campaign. However, just because you have prepared a presentation doesn't mean it's going to get results. Here are 6 tips that will help you create presentations that generate results

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How your website colours affect your customers

How your website colours affect your customers

July 2, 2021

How your website colours affect your customers

Business owners often focus on the design and layout when thinking about what colour scheme will work best for their company’s website; however, many don’t consider how this choice can affect other aspects of marketing like customer perception and conversion.

The wrong colours can actually turn potential visitors away from your business. Likewise, having the wrong colour(s) in your business attire can also swing if someone will trust you and feel you are not trustworthy.

In this podcast, I outline

  • The 7 basic colours you need to focus on
  • How to choose the right colour for your website/industry
  • How adding elements of colour to your business attire can change a perspective and even help with your presentation skills

Some of the sites mentioned in the Podcast

Blog Post

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How to Test your business Idea and get people to pay for it!

How to Test your business Idea and get people to pay for it!

June 25, 2021

How to Test your business project idea and get people to pay for it!

So you have this awesome idea or service that you want to offer to your clients. Maybe you have a product that you think will do well in the market but how do you know?

You could end up spending a lot of time and money and get zero sales from it and no matter what advertising you then do, you are then chasing for the sales and still losing money.

What if you could launch a new service without doing any work? How about selling a product without doing the work AND getting people to pay for it upfront?

Sounds impossible? Listen to my podcast and I will handhold you through one of the easiest ways to do this save you time, money and see if you really have a marketable idea.

 

Some of the sites mentioned in the Podcast

Fix My Website

Leadpages

 

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Social Media does not work for Business!

Social Media does not work for Business!

June 18, 2021

Social Media does not work for Business!

How often do I hear this from businesses but is it Social media not working or the lack of understanding, skill and time that is not working?

In truth, most businesses owners will "dabble" at social media and walk away and in this episode, I reveal some basic top tips that will help you on Facebook, Twitter and Instagram such as how to increase your followers with people who WANT to connect with your business!

So my question to you is are you a Dabbler or a Doer?

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How to turn a £500 client into a £10k client

How to turn a £500 client into a £10k client

June 11, 2021

How to turn a £500 client into a £10k client

What’s the true value of a new customer to your business?

In this episode, I will reveal the 5 top tips on how to create your ideal customer from when they initially purchase from you to being your top paying client.

Ironically these tips you will already know about BUT I can guarantee you are not even doing them in your business, especially the first two!

Do you want a £10k client on your books? If so then listen in and let me know in the comments which of my top tips you are going to implement today!

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Avoid the Business Card - Website Mistake that’s Costing Businesses Clients.

Avoid the Business Card - Website Mistake that’s Costing Businesses Clients.

June 4, 2021

Avoid the Business Card - Website Mistake that's Costing Businesses, Clients.

PLUS, I reveal the one-trick marketing influencers don't want you to know!

If you run a business and looking to start one then listen to this podcast as it will save you a heap of issues, tons of time and most importantly is the only sound advice you need.

Your business card is the first thing that potential clients will see, the same with your website and yet SO many businesses are making this same mistake over and over, wondering why they are not getting any business or the wrong type of clients.

PS - my top tip about marketing influencers is a game changer!

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5 top tips in helping you to manage and reach your goals!

5 top tips in helping you to manage and reach your goals!

May 28, 2021

How often do you have this great idea in your business be it marketing, a new service or even a new project, but the thought of it really is overwhelming. Where to start, how to get the best ideas, solutions and even the right people in place to ensure success can be daunting.

I see this a lot, especially with new and micro-businesses when they start looking at their website and/or social media only to end up with a cheap alternative, a restricted online solution or even poor advice from people.

In this episode, I outline my  5 top tips in helping you to manage and reach your goals PLUS I introduce you to a remarkable 61-year-old athlete that won the hardest known race to date and reveal how he did it

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