The Business Machine
How your website colours affect your customers

How your website colours affect your customers

July 2, 2021

How your website colours affect your customers

Business owners often focus on the design and layout when thinking about what colour scheme will work best for their company’s website; however, many don’t consider how this choice can affect other aspects of marketing like customer perception and conversion.

The wrong colours can actually turn potential visitors away from your business. Likewise, having the wrong colour(s) in your business attire can also swing if someone will trust you and feel you are not trustworthy.

In this podcast, I outline

  • The 7 basic colours you need to focus on
  • How to choose the right colour for your website/industry
  • How adding elements of colour to your business attire can change a perspective and even help with your presentation skills

Some of the sites mentioned in the Podcast

Blog Post

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How to Test your business Idea and get people to pay for it!

How to Test your business Idea and get people to pay for it!

June 25, 2021

How to Test your business project idea and get people to pay for it!

So you have this awesome idea or service that you want to offer to your clients. Maybe you have a product that you think will do well in the market but how do you know?

You could end up spending a lot of time and money and get zero sales from it and no matter what advertising you then do, you are then chasing for the sales and still losing money.

What if you could launch a new service without doing any work? How about selling a product without doing the work AND getting people to pay for it upfront?

Sounds impossible? Listen to my podcast and I will handhold you through one of the easiest ways to do this save you time, money and see if you really have a marketable idea.

 

Some of the sites mentioned in the Podcast

Fix My Website

Leadpages

 

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Social Media does not work for Business!

Social Media does not work for Business!

June 18, 2021

Social Media does not work for Business!

How often do I hear this from businesses but is it Social media not working or the lack of understanding, skill and time that is not working?

In truth, most businesses owners will "dabble" at social media and walk away and in this episode, I reveal some basic top tips that will help you on Facebook, Twitter and Instagram such as how to increase your followers with people who WANT to connect with your business!

So my question to you is are you a Dabbler or a Doer?

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How to turn a £500 client into a £10k client

How to turn a £500 client into a £10k client

June 11, 2021

How to turn a £500 client into a £10k client

What’s the true value of a new customer to your business?

In this episode, I will reveal the 5 top tips on how to create your ideal customer from when they initially purchase from you to being your top paying client.

Ironically these tips you will already know about BUT I can guarantee you are not even doing them in your business, especially the first two!

Do you want a £10k client on your books? If so then listen in and let me know in the comments which of my top tips you are going to implement today!

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Avoid the Business Card - Website Mistake that’s Costing Businesses Clients.

Avoid the Business Card - Website Mistake that’s Costing Businesses Clients.

June 4, 2021

Avoid the Business Card - Website Mistake that's Costing Businesses, Clients.

PLUS, I reveal the one-trick marketing influencers don't want you to know!

If you run a business and looking to start one then listen to this podcast as it will save you a heap of issues, tons of time and most importantly is the only sound advice you need.

Your business card is the first thing that potential clients will see, the same with your website and yet SO many businesses are making this same mistake over and over, wondering why they are not getting any business or the wrong type of clients.

PS - my top tip about marketing influencers is a game changer!

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5 top tips in helping you to manage and reach your goals!

5 top tips in helping you to manage and reach your goals!

May 28, 2021

How often do you have this great idea in your business be it marketing, a new service or even a new project, but the thought of it really is overwhelming. Where to start, how to get the best ideas, solutions and even the right people in place to ensure success can be daunting.

I see this a lot, especially with new and micro-businesses when they start looking at their website and/or social media only to end up with a cheap alternative, a restricted online solution or even poor advice from people.

In this episode, I outline my  5 top tips in helping you to manage and reach your goals PLUS I introduce you to a remarkable 61-year-old athlete that won the hardest known race to date and reveal how he did it

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How to easily create content for your business

How to easily create content for your business

May 21, 2021

One questions I’m asked a lot, regardless if it is to do with blogging or podcasting is ‘what should I write/talk about?’

The thing is EVERY business has something that they can share and more often it’s the same thing they repeat over and over again. Yet content does not have to be difficult and getting rid of content block or writer’s block is actually easy.

In this episode, I give you 6 top ideas for content PLUS I dispel some of the myths around creating the content itself

So if you into blogging, Podcasting or Youtube, this is the episode for you

 

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Interview - Steve Jebson, Business Coach

Interview - Steve Jebson, Business Coach

May 14, 2021

When I first met Steve Jebson, Business Doctor, I have to say it was a breath of fresh air. Here was a Business Coach who was down to earth, made things easy to understand for his clients and what's more is literally a treasure trove of information.

Over the years I have met many Business coaches and personally found them too pushy and focusing on the negative - not Steve.

So when Steve agreed to this interview, I really wanted to get answers to those questions the many business owners wanted to know.

In this interview, I ask the questions:

  • In your experience, what has been some of the biggest challenges for businesses during the pandemic?
  • What tips or advice would you give to someone who is looking to take on a business coach such as yourself?
  • What (in your opinion) do you consider to be the biggest mistake most business owners make today?
  • Can you explain what the Kickstarter programme is and how businesses can get involved?

Want to learn more about Steve? Then why not take a moment to connect with him:

Linkedin
Twitter
Website
__________________________________

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5 Ways you can Encourage Local Reviews

5 Ways you can Encourage Local Reviews

May 7, 2021

5 Ways you can Encourage Local Reviews

Having reviews on your website and products helps increase confidence and subsequently sales within your business, but how do you get people to leave you a review in the first place?

People more often are too busy to leave a review and let's be honest a review feels like a virtual pat on the back when you have delivered a great experience. Not getting a review can leave you feeling disappointed and questioning yourself.

In this episode I will show you:

  • 5 ways to get people to leave you a review when you have delivered your service to them
  • How to deal with a bad review
  • The reason you DON'T always want 5-star reviews

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The only 4 things you need for email marketing

The only 4 things you need for email marketing

April 30, 2021

Many businesses fail at email marketing as they tend to overthink what they need to send out and consequently the quality is poor and leads to unsubscribers.

If you are looking to start in email marketing, follow these 4 simple steps that will get you going. PLUS I have given sneak insights into additional top tips that many people will fail to consider when creating an email.

🔥 ALSO - One awesome tip that will save you tons of time when managing and creating your emails.

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