The Business Machine

Client Profiling - Just who is your customer?

July 28, 2019

In this epsiode, I talk about the importance and why you need to profile your clients. By understanding their needs, fears, dreams, and desires, you are able to market directly to them.

Many SME's will fall short of doing this simple step and the fact that you need to do this in order to later do advertising, can save you a lot of money and see a quicker ROI

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