The Business Machine
Build your brand by sharing knowledge

Build your brand by sharing knowledge

April 23, 2021

Many business owners are reluctant to share knowledge because they are afraid they’ll lose business by doing so. In reality, it makes you the go-to person in your field. People only want to business with those that know and have the skill sets and let’s face it, people would rather learn from the Professor than from one of his/her students.

In this podcast, I explain why you should share your knowledge and more importantly How and the benefits it gives your business and your brand.

Q&A - Does your website generate a livable income?

Q&A - Does your website generate a livable income?

April 16, 2021

A question posed this week and I and three other Digital Marketing experts give insider reasons why websites are not generating an income and how the changes you need to make.

This advice is GOLD and top advice from experts from around the world!

Red Flags to avoid when talking to potential clients

Red Flags to avoid when talking to potential clients

April 7, 2021

Listen to 4 of the RED FLAGS when talking to potential new clients. There are lots of red flags out there, but these four seem to come up time and again. Having clients that appreciate your worth and time will help your business grow!

Has Facebook finally KILLED traditional marketing methods?

Has Facebook finally KILLED traditional marketing methods?

March 31, 2021

Facebook recommends may have put the final nail into the coffin for flyer and marketing drops. In this episode, I explain why this has happened and an AWESOME tip on how to level the playing field for your own business on these new groups.

Finding your Brand Personality

Finding your Brand Personality

March 8, 2021

In this episode, I explain how to find your brand personality, how a Buck Rogers actor was able to stand out in the auditions and how doing the opposite change my neighbour's view.

What makes you different? How do you stand out? Knowing these tips and tricks will help your business get chosen over your competitors.

What makes you different?

What makes you different?

March 5, 2021

One of the hardest pages I have ever had to create for a website was for my own business. In this podcast, I explain that being different can actually make you stand out and that you must not hide behind your own fears on how people will perceive you and how you work.

As a Psychic Medium and using these gifts and skills in my work as a Digital Marketeer has helped me to stand out but more importantly helped me to grow and understand who I am.

Websites for Professional Trades

Websites for Professional Trades

January 28, 2021

If you are a Professional trade, then please listen to this podcast before you consider buying from websites from those that only build for trades - it might just save you a lot of money and headaches

The 5 biggest website maintenance mistakes that business owners make

The 5 biggest website maintenance mistakes that business owners make

January 13, 2021

Your website is a lot like your car, you’ve invested a lot into it and it’s important that you keep it maintained for it to continue to run smoothly. So what practices do you have in place to ensure that if the worst happens you still have your website working?

After all, if your site crashes and you are not protected, you could easily go without any online presence for weeks even months before things are resolved. In that time how much business would you lose?

Why Learning a new Skill RIGHT NOW can save your business.

Why Learning a new Skill RIGHT NOW can save your business.

December 28, 2020

If like me, you find yourself at a loose end around the holiday season, you might be thinking how can you be more proactive in your business and what work you should be doing. Trouble is you end up finding work to do that may not necessarily be needed to be done and you fall into the danger of creating unnecessary projects and workloads that are not bringing any return.

Find out how to use this "spare" time to you advantage to help increase your business portfolio

What is your online Marketing Strategy?

What is your online Marketing Strategy?

May 12, 2020

When polled, nearly 80% of SMEs and startups do NOT have an online marketing strategy. Some citing that they do not have time whilst for others it is the fear of doing something wrong and not fully understanding what needs to be done and when.

Like anything in life, if you do not have a plan then you will not have a clearly defined direction on how to get from A to B. As the old saying goes, you either Fail to Plan or Plan to Fail!

Of course, there is the other side where you have those that “think” they know online marketing as they “use Facebook”, but as I often say, I know how to use excel, that does not make me an accountant...

 

https://businessmachine.co.za/what-is-your-online-marketing-strategy/

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