The Business Machine

The most important email you will ever send

January 13, 2022

Business owners, this is the most important email you will ever send. It's not about your grand opening or your new product - it's about you. Well, more specifically, it's about your business and how to make it thrive. 

Welcome emails are used with newsletter opt-ins, lead magnets, course sign-ups, specific product purchases and in many other scenarios. They're the first step in the journey that a new subscriber or customer will have with your business.

According to research carried out by Hive, welcome emails have a 91.43% open rate. They're an email that your new subscriber is expecting in their inbox after signing up, so they'll almost always be opening it.

In this episode, I take you through why this is the most overlooked email sent, how it benefits your business and more importantly take you through the ideal email sequence for new subscribers/customers.

The Email Sequence list

  • Welcome & Intro
  • About you/ Your Business
  • Pain Point(s)
  • Case Study/Testimonials
  • Hard/Soft Pitch

Resources used in the Podcast



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