The Business Machine

How your website colours affect your customers

July 2, 2021

How your website colours affect your customers

Business owners often focus on the design and layout when thinking about what colour scheme will work best for their company’s website; however, many don’t consider how this choice can affect other aspects of marketing like customer perception and conversion.

The wrong colours can actually turn potential visitors away from your business. Likewise, having the wrong colour(s) in your business attire can also swing if someone will trust you and feel you are not trustworthy.

In this podcast, I outline

  • The 7 basic colours you need to focus on
  • How to choose the right colour for your website/industry
  • How adding elements of colour to your business attire can change a perspective and even help with your presentation skills

Some of the sites mentioned in the Podcast

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